Case Study - Supremo's Pizza
Operational Efficiency: A Key to Profitability
Founders Don and Gayle Speicher set out from day one with the goal of providing top notch customer satisfaction while making the best product possible—Where Taste Reigns SUPREME™.
The Speichers’ son, Steve, has been integral to the success of the family business. Steve’s passion for pizza started in college when he began driving for Supremo’s Pizzeria. Today, he continues to keep his parents goal top of mind, managing the North Hills location, as well as digital marketing materials and revisions to the point of sale menu and coupons.
We had a chance to speak with Steve to learn more about Supremo’s Pizzeria and the impact that SpeedLine point of sale has had in their business.
“In the first year with SpeedLine, the amount of extra dressing and sauce cups we sold just about paid for our system.” - Steve Speicher
From Humble Beginnings
Supremo’s Pizzeria of Pennsylvania has seen significant growth since the fall of 2009, when the Speichers first opened the doors. From just 16 seats in 1800 square feet, Supremo’s has grown substantially to 70 seats, 3600 square feet, and two thriving locations.
Last fall, one location underwent another expansion, adding a commissary to ensure consistency and a high quality product for Supremo’s customers.
The Challenge: Managing Operational Efficiency
In any pizza business, operational efficiency is a key to profitability. Supremo’s Pizzeria has realized substantial benefits using a point of sale to help manage operations efficiently. Steve mentions, “Since our SpeedLine installation, we have drastically improved our order entry times. Our mistakes have dropped to minimal, and are volume based as opposed to system based. Our old POS system gave us problem after problem, but SpeedLine has given us the competitive advantage to take a stranglehold of the markets we are in.”
It’s no secret that profit margins in the restaurant business can be slim. Watching every penny can make or break performance on any given day. With SpeedLine, Supremo’s Pizzeria has trimmed costs in many areas, including food cost and labor management. According to Steve, food and labor costs have dropped more than 20%. He notes, “Labor is down due to faster order entry—we cut our phone calls down from 2 minutes to 30 seconds with SpeedLine—and the integration of online ordering with [SpeedLine technology partner] Brygid.”
On top of that, Steve adds, “We’ve saved nearly seven minutes on out-the-door time for delivery.”
Many pizza operators find that the customer data in their point of sale systems is critical to growing the business. At Supremo’s, Steve says, “Our sales have been up every year since installation.”
Upselling can really increase a ticket size, and building suggestive selling prompts into the menu screens has had a significant impact at Supremo’s. Steve notes, “In the first year, the amount of extra dressing and sauce cups we sold just about paid for our system, not to mention the upselling prompts helped increase our average ticket.”
Breaking down and categorizing the data shines a spotlight on what is working in a menu for a specific location, and what’s not. Steve mentioned “Currently, we’re taking advantage of the back end of Store Manager to help with generating more sales. Having reports broken down into sizes and categories has helped us immensely with menu decisions.”
Driving Delivery Performance
Delivery performance is integral at Supremo’s. On a busy night, every operator knows how critical it is to know exactly what’s happening with your delivery operations. With SpeedLine LiveMaps, pizza operators get instant visual insight into what’s happening with their deliveries.
The Speichers have found LiveMaps to be extremely beneficial in streamlining delivery operations at Supremo’s. Steve comments, “I don’t know how we got by without LiveMaps before SpeedLine. It is so crucial. Sometimes you’ll see a delivery come in on the ticket and think it’s going north, but really it’s going west and it just happens to have the same street name and zip, only differentiated by Drive/Lane/Road.”
Steve goes on to explain, “LiveMaps helps to keep our drivers headed in the right direction and helps us know when they are expected back so we can have the next order(s) just out of the oven and ready to go the minute they’re back—which ensures the customer is getting the hottest food possible.”
Steve adds “Our deliveries are getting to our customers faster due to LiveMaps and being able to email the map link to the drivers automatically at dispatch.”
“I don’t know how we got by without LiveMaps before SpeedLine. It is so crucial.” - Steve Speicher
If a problem comes up on a busy Friday shift, a technology solution is only as good as its support services. Steve mentioned that SpeedLine Support has been wonderful, with the majority of his issues being taken care very easily. He notes, “Support has provided a very positive experience.”
Because he understands Supremo’s operational needs so well, Steve has become the expert for technology in the family’s restaurant locations. Decisions regarding technology are vetted through Steve, and he determines suitability for the business. Steve comments, “SpeedLine has honestly been one of the best business decisions we’ve made.”
In 2009, Supremo’s opened with two POS terminals in one store. Today they operate six terminals (soon to be seven) in two busy locations. Steve relates much of this growth to his point of sale system, adding, “So much of this is due to SpeedLine; we’d never consider another POS at this point.”
Having done his homework, Steve shares this advice to other operators in the market for a point of sale solution:
“Don’t think about your cost to purchase the system. Think about how it’s going to improve your operation. In order entry alone, you’re going to save labor, and once you add in an online ordering system that goes directly to your POS, you’re really going to save time, labor, and overall stress in the kitchen.”