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15 Things You Can Do With SpeedDine Feature Cards

Posted by Brandon Tucker

Brandon is the Marketing Content Specialist for SpeedLine Solutions and is on a personal mission to find the tastiest slice of pizza on Earth. As a proud Canadian, he fully endorses the use of pineapple on pizza and is always ready to debate anyone who thinks otherwise.

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A good restaurant online ordering site should include the ability to pin certain items or information at the very top of the page. You can do exactly that by using the featured cards on our SpeedDine ordering platform. But to understand the true capabilities of these feature cards, check out these 15 examples of how our customers are using them.

 

1. List Available Pizza Sizes

Terms like small, medium, and large, are often used by restaurants, but these terms are a bit vague. How big is your medium pizza compared to the pizzeria down the street? Do they need two mediums or one large? Let them know by posting dimensions for the featured items section at the top of your ordering site. 

 

Feature cards with a list of pizza sizes

 

2. Advertise Sides & Desserts

Rather than scrolling through countless categories of food, you can make it easy for the customer to complete their meal by putting popular desserts, drinks, and sides at the top of your ordering site. 

 

Feature cards with dessert, drinks, and sides

 

Speedy Tip

Another effective way of getting customers to complete their meal is by using online ordering upselling prompts on checkout. According to a recent SpeedLine survey, this is something that about 65% of pizzerias currently overlook, leaving money on the table.

 

3. Advertise Alcohol Offerings

Alcoholic beverages typically make up between 20 to 25% of a restaurant’s total sales. So shine a spotlight on your best-selling alcoholic drinks by putting them in the featured cards section. 

 

Feature cards with a list of alcohol

 

4. Meal Specials

Have a special deal going on right now? Let your customers know about it by putting it front and center on the home page of your ordering site. Package deals raise ticket totals while making it faster for customers to order, so they’re win-win. (Read more about how to design value meals in this post.)

 

Feature cards with a list of meal specials

 

5. Frozen Versions of Food

Offering frozen versions of your food allows your customers to buy in bulk and then enjoy their meal when it’s convenient. To increase frozen or take-and-bake sales, use the featured cards section to host some of your best-selling selections.

 

Feature cards with a list of frozen pizzas

 

6. Weekly Specials

It’s common for restaurants to offer a different special deal for each day of the week. Let your customers know what today’s special is, and what they can look forward to during the rest of the week, by putting the weekly specials in the featured card section.

 

Feature cards with a list of weekly specials

 

7. New Coupons

Discounts are a powerful tool for a restaurant, so make any active coupon codes front and center by putting them in the featured cards section. This can help encourage customers to place larger orders or try new items. 

 

Feature card with a coupon notice

 

8. Price Updates

If some of the prices have recently changed, or only apply to specific items and/or under certain circumstances, keep customers informed by placing this information within the featured cards section.

 

Feature card with a pricing notice

 

9. Newly Accepted Payment Options

Let customers know that they can now pay for their order with a gift card, debit card, bitcoin, or whatever else it may be by plugging this information into the featured cards section of your ordering site like the example below. 

 

Feature cards with a bitcoin announcement

 

Speedy Tip

Over 2,300 businesses in the U.S. accept bitcoin as a form of payment.

 

10. Order Pickup Instructions

Spend a lot of time explaining instructions for pickup orders? Try putting the details for things like curbside pickup at the top of your ordering site to minimize confusion on the customer’s end. 

 

Feature card with curbside pickup instructions

 

11. Ordering Site Navigation Instructions

A good online ordering site will be intuitive and need no explanation. But that doesn’t mean you can’t ensure the ordering process is seamless by providing some site navigation instructions within the featured cards. 

 

Feature card with online ordering site instructions

 

12. Safety Updates

Whether it’s the COVID pandemic or flu season, you can keep both your staff members and customers safe by including safety instructions at the top of your site. This makes it easy for customers to comply with your latest safety measures.

 

Feature cards with COVID updates, alcohol delivery instructions, and gift card info

 

13. Abnormal Closing Times

Whenever you need to close early or shut down the store, you can keep customers informed well ahead of time by including it as part of your featured cards. 

 

Feature cards with a list of weekly specials, carry-out instructions, and vacation info

 

14. Upcoming Local Events

Restaurants that are active in the community may have fundraisers or social events that they want to inform their customers about. The featured cards section is the perfect place to do this. And if you host live music or other live entertainment, then you can help pack the house by advertising it on your online ordering site well in advance.

 

Feature cards with a list of live event information

 

15. Advertise Media Appearances

Being interviewed for an article or appearing in a show can be a great way to promote your restaurant. So make sure customers know about any recent media appearances you’ve had by placing them at the top of your site, much like the example below. 

 

Feature cards with a list of pickup instructions, Food Network episode info, and desserts

 

Find out everything SpeedDine can do for your restaurant by booking a demo with our sales team.

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Posted on Wed, Jul 14, 2021 @ 08:07 AM.
Updated on July 14, 2021 @ 3:30 PM PST.


Tags: Online Ordering, Web Design, SpeedDine

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