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Understanding your Pizza Delivery Market with Heat Maps

Posted by Elizabeth Kelly

Elizabeth was the Marketing Specialist for SpeedLine Solutions from 2017 to 2021. As the previous Managing Editor for the On Point Blog, she ensured our audiences got the restaurant and delivery technology information and news that we're known for.

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How much do you know about your delivery customers? Do you know what neighborhoods they live in and how far your typical delivery is?

One of the advantages of in-house delivery is the wealth of customer data collected.

For each delivery order, a customer contact file is created or updated in your point of sale. The data can then be used for marketing campaigns, monitoring performance, and for setting delivery zones and prices. But how do you interpret it?

Heat Maps

An excel sheet with thousands of rows detailing each delivery your restaurant made in the last year is not something you can easily glance at and understand. In order to quickly interpret the information pulled from your point of sale, SpeedLine LiveMaps uses visual “heat” maps. Heat map reports display report data in a visual format overlaid on a map of your trade area. For a Sales Total report, the colours represent how many dollars in sales went to that area in the time period you chose. Map delivery performance to tune up your delivery service, map lazy and frequent customers to target VIP or bounce-back offers, or map coupon use to target door hangers. There are 15 different heat map reports to choose from.

The LiveMaps heat maps feature was updated recently in the 7.3 R103 Release. The update increased the user-friendliness of the heat maps and made them faster and more accuratevalues are now displayed as a gradient rather than as a grid.

 

Delivery Features: Download the Guide

 

 


Posted on Wed, Mar 27, 2019 @ 10:03 AM.
Updated on July 14, 2020 @ 5:29 PM PST.


Tags: Heat Maps, LiveMaps, Restaurant Delivery

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