Restaurant Marketing: Are You Optimizing Your Customer Database?

Database marketing can be an effective way to boost sales for your restaurant. In fact, database marketing to your existing customers is the most cost-effective tool in your SpeedLine POS marketing toolbox.

San Francisco pizzeria Mozzarella Di Bufala saw a significant increase in the return of lapsed customers by sending regular promotions based on the customer information in their their SpeedLine POS system. “Sometimes, we get as high as 30% or 40% back. It’s incredible,” says Mozzarella Di Bufala office manager Ilana Oliveira Teles.

But the cost of database marketing is directly related to the accuracy of your customer information. Duplicate records and incomplete or incorrect addresses make this type of marketing more expensive and less effective. Imagine investing time and money in a customer mailing, only to have half your mailers returned as undeliverable. Here are some quick tips to avoid this scenario by maintaining an accurate database:

  • Train your staff to enter complete addresses
  • Import a street or prospect database into your POS system to auto-fill and validate addresses and Zip codes automatically
  • Assign someone to review your New Customer report weekly to ensure that full addresses are entered for new customers

Accurate customer data can lead to accurate results!


Posted on Mon, Jul 13, 2015 @ 09:07 AM.
Updated on September 4, 2020 @ 9:05 PM PST.

Tags: POS, Restaurant Delivery, Restaurant Marketing

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