[Infographic] The Art of Cross-Selling & Upselling Pizzas

Posted by Brandon Tucker

Brandon was the Marketing Content Specialist for SpeedLine Solutions from 2019 to 2022. He ensured the content we provided was the top-notch quality we are known for by staying up to date on industry trends, tips, tricks, and best practices to help our customers' businesses grow.

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Restaurant margins are thin, and a popular method for increasing revenue is by using cross-selling and upselling. What does that mean? It means that when a customer orders a specific menu item, your staff member (or online ordering site) ask the customer if they would like something additional. That something could be a larger size, a specific side or appetizer, a dessert, or even to make a donation to a cause. 

To find out how many pizzerias use cross-selling and upselling, and how they go about it, we surveyed a selection of pizza restaurants within Canada and the United States. We received  70 responses, and compiled them together in the following infographic.

A few interesting points to note:
  • More than half of the pizzerias surveyed reported that they make between $1,000 - $5,000 a month through upselling and cross-selling. 

  • More than half of the pizzerias surveyed reported that ticket averages increased 10% - 20% from cross-selling and upselling.


The Art of Cross-Selling & Upselling Pizza: 49% of pizzerias cross-sell appetizers


Posted on Thu, Dec 17, 2020 @ 08:12 AM.
Updated on December 17, 2020 @ 4:00 PM PST.

Tags: Restaurant Marketing, Upselling

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