The biggest day in American sports is coming up: Super Bowl. Are you ready?
This year’s Super Bowl falls on Sunday, February 7th, and it will be a little different from normal years. Pizza is the most popular choice for fans at home, and this year most fans will be watching the game in their own homes. In past years, Super Bowl Sunday has always sent sales spiking for most pizza delivery concepts, with some operators doubling or tripling a typical Sunday’s sales.
How can you make the most of game day? Market to sports fans.
Keep from being slammed with last-minute orders on Super Bowl Sunday by offering incentives for customers to order in advance. Offer discounts or add-ons for orders placed two to three days before the game. Most Super Bowl plans are made weeks ahead of the actual game, so encourage customers to order early.
Try offering a discount for pick-up and curbside orders to help keep your delivery times in check on the big day. Make this a regular occurrence for big game days to keep local sports fans coming back.
Offer specials that help your customers create a game-day atmosphere, like football shaped pizzas, team-themed appetizers, and contests—or just a great deal. To cater to sports fans going forward publish a branded game calendar, and make game day a weekly event all season long.
Show your team spirit by getting involved with your local little league teams. Donate pizzas or offer to host postseason pizza parties. Use your point of sale system’s coupons and reporting options to track associated sales.
Be ready for a busy Super Bowl Sunday, and good luck to your favorite team!