Community Involvement and Grassroots Marketing
But targeted marketing and informed decision-making are only two ingredients in the chain’s steady growth; the core of Pizza Ranch’s success remains an unswerving commitment to people. Pizza Ranch owners seek to create a first-class experience for both customers and employees.
But even further, each Pizza Ranch restaurant creates strong ties with community groups such as schools, sport teams, churches and local clubs.
One activity that has become a weekly highlight in many Pizza Ranch restaurants is fundraiser night. Each week a local organization receives 10% of the restaurant’s sales for the evening. Staff members from the charity come to help in the kitchen and dining room, serving guests and nurturing relationships. SpeedLine makes it easy for franchisees to administer these programs.
The benefits of these civic efforts are far-reaching: Pizza Ranch has become a hub for community life in many small towns in the Midwest. “When Pizza Ranch is at its best,” says Jon, “it’s like the old post office of yesteryear. It becomes a gathering spot for the entire community.”
This type of strong community involvement is not about short-term profit, but long-term vision. “This is the stuff we want to do so that we’re in business 20 years from now,” says Scott Davis, a Pizza Ranch franchisee with seven locations and president of Bulldog Marketing, a local store marketing company. “It’s part of what makes us different from the mega-chain place down the street.”
And a pizza chain with a heart is bound to stand out. It’s a recipe for success the rest of the fast food world has yet to copy.
Would you like to beat your competitors to the finish line? Book a free demo to find out how SpeedLine could help you stay ahead of the curve.