Making sure that accessibility is a priority on your website and online ordering platforms is key to ensuring all your customers have the best user experience in addition to many other benefits as detailed below.

Why Website Accessibility Matters

Allows Everyone to be Included

Website accessibility matters because it allows everyone to access your website with a positive user experience. Simple yet impactful pieces make a huge difference in the accessibility of your website, such as:

Color Usage - making sure that there is enough contrast in the colors used in your images ensures that people who are color blind can still make out the images with ease.
Alt text - using alt text on your website and product images allows visually impaired people to understand what the image is with screen reader software.
Subtitles - adding subtitles to any of your website’s video content will allow people who are deaf or hard of hearing to understand what is being said in the video without sound.

Reduces Legal Risks

If a website or online ordering platform is not inclusive for everyone by providing accessibility functionality, there can be legal ramifications for preventing equal access to information and services. It is in your restaurant’s best interest to keep your website accessibility in check to avoid fines and penalties.

Better Website Performance

Having proper website accessibility leads to better overall website performance and will improve website traffic, Search Engine Optimization (SEO) results, and allow you to reach a broader audience.

How to Check Accessibility

Now that we understand the importance of incorporating accessibility functionality into your website and online ordering platform, let’s dive into the resources of how you can check how your accessibility measures up.

SpeedDine

SpeedLine’s Online Ordering platform, SpeedDine gives you the freedom and flexibility to customize your online ordering platform to your brand. SpeedDine has built-in accessibility checks to provide a great user experience for your customers.

When selecting colors for your online ordering platform, if they do not meet the accessibility guidelines, SpeedDine will give you a warning message as shown in the image above.

Website Resources

Many tools available online will help guide you in the right direction and ensure you are meeting website accessibility standards. Having resources to go over website accessibility guidelines and to check how your website is performing will be a great help in ensuring your website is accessible to all users.