LAS VEGAS, NEVADA, March 20, 2018—From the 2018 International Pizza Expo, pizza and delivery point of sale developer SpeedLine Solutions Inc. released a new delivery app for EMV payment at the door with a chip-enabled PIN pad.
SpeedLine’s new Pay@ the Door app can save restaurant owners hundreds of dollars each month in credit card processing costs and chargeback liability for delivery transactions—including online orders.
“Overall, our client base has been slow to adopt EMV in their restaurants, finding it challenging to make a business case for upgrading their hardware when a large percentage of their sales are Card Not Present deliveries,” explains SpeedLine President and CEO John de Wolde.
He adds, “EMV payment at the door turns that around, with savings that drop straight to the bottom line. Processing all delivery payments at lower Card Present rates can reduce the effective processing rate for those transactions by 0.5% or more.”
For a pizzeria with an average order value of $20, based on current Visa US Interchange base rates, that translates to a savings of about 14 cents per transaction. Depending on order volume and delivery area, with EMV payment at the door, a pizzeria with delivery could save hundreds of dollars every month in reduced card processing rates.
The savings apply even to e-commerce. Many online ordering services process payments online at Card Not Present rates. Using Pay@ the Door with the new SpeedDine online ordering service from SpeedLine, or with another provider that supports this functionality, payments for all online delivery orders can instead be processed securely at the door, at lower Card Present rates.
“With online ordering representing 25 to 50 percent of many delivery operations’ sales,” de Wolde says, “that represents significant savings and risk reduction.”
In addition, with EMV payment at the door, restaurant owners can reduce or eliminate liability for delivery chargebacks.
“While some restaurant owners experience very few chargebacks,” de Wolde notes, “other operators report increasing losses every month in fraudulent delivery chargebacks.”
EMV payment at the door reduces this liability, de Wolde says, adding to the savings for restaurant owners. “This is a game changer for profitable restaurant delivery.”
For more information:
Ellizabeth Kelly, Marketing Specialist, SpeedLine Solutions Inc.
firstname.lastname@example.org or 1-888-400-9185 ext. 3326