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As the holidays approach, gift cards become a go-to for last-minute shoppers and pizza lovers looking to treat family and friends. This season, make sure your gift card offerings shine and help boost your end-of-year sales. Here are some quick tips to help your pizzeria make the most out of gift card sales this December:

1. Promote Everywhere You Can

Visibility is key! Display gift card promotions in-store, on your website, and across all social media platforms. Mention gift cards in your online ordering system, feature them on your menu, and add a callout at checkout for customers to easily add one to their order. Also, keep your signage eye-catching and festive—showcasing gift cards as the ultimate last-minute gift for pizza lovers.

2. Offer a Holiday Bonus

Sweeten the deal by including a bonus offer for gift card buyers. For instance, “Buy a $50 gift card, get a $10 bonus card for free!” This type of promotion can motivate customers to buy more,  as it includes extra value for themselves , which people love around the holidays. The bonus card can also be an excellent way to encourage customers to return in the new year, resulting in additional sales income.

3. Make Digital Gift Cards Available

Digital gift cards are essential for last-minute shoppers who want a quick, convenient gift option. Make sure they’re available for purchase on your website and promote them with a “last-minute gift” tagline for added appeal. With just a few clicks, customers can purchase and send a gift card instantly—perfect for anyone who might have left holiday shopping to the last minute or prefer to shop online.

4. Bundle Gift Cards for Corporate Gifting

December is a popular time for businesses to purchase corporate gifts, and gift cards are a popular choice. Offer bulk gift card bundles with a small discount, such as “Buy 10, get one free,” to attract local companies looking to appreciate their employees and clients. This approach can introduce your pizzeria to a new group of customers and increase brand visibility organically.

5. Get Creative with Social Media

Use social media to keep gift cards top of mind for your followers. Consider running a holiday-themed giveaway that features your gift cards, encouraging customers to share and tag friends for a chance to win. This can generate excitement and increase visibility for your gift cards, while driving engagement with your followers.

6. Encourage Future Visits with Limited-Time Offers

Entice gift card recipients to visit soon with a special offer upon redemption, offering an additional discount on their next purchase or a free item with their meal if they return within a certain timeframe. This not only encourages them to come in sooner but can turn a holiday gift card into the start of a long lasting customer relationship.

7. Train Staff to Promote Gift Cards

Make sure your team is on board with promoting gift cards to customers. Encourage staff to mention them at checkout and to suggest them as stocking stuffers or thoughtful gifts for anyone still shopping. Friendly reminders from your team can make a big difference in boosting gift card sales during the holidays.

Gift cards are an easy way to end the year on a high note, bringing in immediate revenue and guaranteeing future business. By following these tips, you can maximize your pizzeria's holiday sales, build brand awareness, and welcome new faces who may become regulars in the new year. Embrace the season and let your gift cards spread holiday cheer—and pizza joy in the new year!