SpeedLine Introduces New Reseller Alliance
LYNDEN, WA – October 23, 2008 – Pizza and QSR point of sale developer SpeedLine Solutions, Inc., announced the launch of the SpeedLine Reseller alliance today. The company introduced its first two authorized SpeedLine resellers: POS Hotline of Hillsboro, Oregon, and TransformPOS of Madison, Wisconsin.
“We went looking for the best product to expand our reach in the pizza market,” said TransformPOS president Bret Gundlach, “and chose SpeedLine based on the company’s reputation in the industry. We like the company’s approach to VAR relationships because it encourages and rewards their in-house staff for working in close partnership with resellers.”
“It’s the ideal solution for our customer base,” agreed Kevin Clements, president of POS Hotline. “Restaurant operators and chains look to us for advice on the best technology upgrade path for their businesses. For the past 18 months, we have been recommending SpeedLine as the leader in the pizza point of sale industry; now, as a member of the Reseller Alliance, we are pleased to able to offer SpeedLine software to our clients directly.”
The VAR business model at SpeedLine includes extensive training, online tools and resources to make it easy for resellers to do business with SpeedLine and a supportive environment that includes incentives for direct sales staff to partner with resellers on deals.
“We are actively seeking to build the Alliance with new resellers,” said SpeedLine sales and channel manager Frank Marchand. “But we are establishing new relationships with care.”
The primary objectives of the new Alliance, according to Marchand, are to set up SpeedLine resellers for success, and to equip them to provide the exceptional level of service that SpeedLine users have come to expect.