1. Offer a special deal
2. Introduce a new menu item
3. Announce a charity promotion
4. Invite customers to a special event
5. Solicit customer feedback
6. Announce a new location opening
7. Introduce a new customer loyalty program
8. Send a newsletter
9. Send a note from the Executive Chef
10. Advertise a co-promotion with another local company

…and 7 Great Reasons to Try It:

1. Drive repeat business with an exclusive offer.
2. Build community with a fun and informative newsletter.
3. Draw in new traffic with an email announcement of an in-store contest.
4. Educate customers about new menu items—and draw them to your Web site for details.
5. Increase order frequency with special rewards.
6. Build your email list (and customer database!). Ask customers to invite their friends to take advantage of the offer by forwarding the email.

It’s easy, and it’s cheap!