Restaurant POS and technology news, trends, best practices.

Every time a guest calls your restaurant, visits your website, or walks through your front door, you have a new opportunity to strengthen a customer relationship and build your brand. The only way to control your guests’ impressions of your business is to design the experience yourself. Have you thought about how your point of sale system can affect your brand? Read on for ideas on how you can use your POS to build your brand for the better.

Wrapping up this series on controlling drains to restaurant profitability, we look at missed opportunities that results in lost profit. A POS system provides multiple opportunities to increase revenue. But many restaurant operators either lack the tools, or neglect to make time to learn to use them. Continue reading for more on systemizing upselling, loyalty rewards, and database marketing to drive revenue growth...