Restaurant POS and technology news, trends, best practices.

If you promote your restaurants online and don’t use video, you’re missing out. More than 4 billion videos are viewed on Youtube every day—and video ranks best on Google, in your guests’ Facebook news feeds, and of course on YouTube. Restaurant companies are creating their own video content, or engaging guests with Facebook contests to tell their brand stories online. Read on for reasons why video marketing could gain you visibility, brand loyalty, and new sales.

With the recent changes to Facebook’s brand pages, restaurant operators have a new opportunity to leverage the potential in this social media platform to strengthen their brand presence online. Read on for ways you can use Facebook Timeline to strengthen your brand.

In a View from the Trenches guest post today, we have Wayne Rempel, owner of JP’s Pizza in Alberta, Canada. SpeedLine POS user and all around marketing guru, Wayne shares marketing best practices, and how he uses his SpeedLine POS to build sales. Read on for Wayne’s approach to building a marketing strategy from the bottom up.

“Give a little to get a lot back,” is SpeedLine corporate account manager Victor Duarte’s advice to restaurants looking to grow the corporate/catering side of their businesses. What percentage of your marketing time and budget do you specifically target towards winning volume business from companies, schools, hospitals, and sports teams? Read on for ideas on ways to tailor marketing campaigns—and leverage your POS system—to solicit “big business.”

Want locals to see your restaurant at the top of the search results when they search for pizza places online? Claim your Google Places listing. Continue reading on how you can utilize Google places...