Restaurant POS and technology news, trends, best practices.

Marketing is developing a whole new lexicon of terms. One of the most significant for restaurant marketers? “Socializing.” In today’s marketing lingo, “socializing” is the term for extending the reach of your direct mail, email, and ad campaigns through social media. Read on for 3 ways to get more people talking about your brand and more eyes on your marketing campaigns by integrating social media.

When people talk about what their point of sale systems do for their businesses, the conversations tend to center around speed of service, cost control, efficiency, and order accuracy. But one of the fastest routes to POS payback is to put your point of sale system to work driving sales volume. Read more on how to use the tools in your POS for marketing and driving sales. 

Even on a shoestring budget, consistent marketing can make the difference between success and failure. In Part III of the series, we take a look at common restaurant marketing mistakes and missed opportunities, and how you can turn them around to increase sales. Continue reading for more on avoiding these 6 frequent marketing missteps.

The new year can be a hectic time for many. While most of us make personal resolutions, putting together a plan for your business as well is always a great idea. From healthy eating to more profitable marketing initiatives, continue reading for 10 resolutions you can make for your restaurant that may mean more money in the bank

Straying slightly off the restaurant technology topic, today we’re focused on restaurant marketing ideas for the holidays. Read on for six ideas for driving holiday sales.