How and when do you decide to listen to your customers? Sometimes what your customers do speaks louder than what they may say. Are you “listening” when they choose not to talk to you? Continue reading...
A few weeks back a customer of mine (let’s call him Joe) wanted me to program X functionality into his menu. I worked on his menu for some time, consulted some colleagues for a second opinion and finally came to this conclusion: the only way this was going to happen was if I built an altar to Jobu, offered a cup of rum, and sacrificed a chicken. Continue Reading...
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