In the past five years, new consumer technology has had a profound impact on the restaurant industry. Pizza Hut and Domino’s Pizza saw the opportunity early. Their web and mobile ordering development, social media integration, and related development created a consumer demand that has many independent restaurant operators scrambling to catch up. Your competition is using technology to gain new customers. Continue reading for five ways you can leverage restaurant technology to your competitive advantage.
Digital signage delivers fine-tuned targeted marketing in a format consumers love: TV. It provides direct communication with guests at the point of decision, when they are ready to place an order. And with new menu labelling laws coming into effect, restaurants need to find ways to meet the requirements for displaying nutritional information. What better way than by using digital menu boards in-store and at the drive-thru? Read on for the top 12 benefits of digital signage for restaurants.
Digital signage doesn’t have to be large to grab a guest’s attention. A compact, customer-facing display, mounted on the back of a countertop POS station, can deliver surprisingly effective add-on suggestions at the point of purchase—alongside a visual confirmation that you’ve gotten their order right. Read on for more on driving ticket size with order confirmation displays at the point of sale.
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