Restaurant POS and technology news, trends, best practices.

Database marketing to existing customers is one of the most cost-effective tools in your POS marketing toolbox. But the cost and ROI are directly related to the accuracy of your customer information. Duplicate records and incomplete or incorrect records can drastically reduce your return. Continue reading for tips on how to keep your customer database ready to mail.

Customer history is the essential ingredient of a targeted marketing campaign—and email is an effective way to put it to work. Continue reading for 8 ways to use email to drive customer frequency and order size...