US restaurants spent $1.087 billion in the first half of 2011 on advertising. Nearly every restaurant operator puts time and money into advertising and promotion campaigns to drive sales. Unfortunately, many operators neglect to pay the same attention to driving brand image, credibility, and reputation through PR.
Getting noticed isn’t always easy. But under the publicity umbrella are thousands of tactics you can employ to drive revenue without relying solely on expensive advertising and promotion. Where people feel bombarded by advertising, and they are likely to view what they read or hear in the news as more ‘credible’ than anything you can say in an advertisement.
Here are 5 ideas for attracting free media coverage for your restaurant business:
Don’t forget to share the coverage you do get: post articles in the restaurant and on your website. Share links on Facebook and Twitter, or in an email newsletter.
Like all the marketing you do, consistency is the key to success with publicity. While you may garner quick and substantial exposure with an event or publicity stunt, remember to also think long term. The best brands are built with a long-term PR plan, not a short-term blitz.
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On Point is developed and maintained by SpeedLine Solutions Inc.