What is Google places?
Where once people used the Yellow Pages to locate the nearest pizzeria, today more people search for businesses online than anywhere else—and local content like Google Places listings tends to rank high in the search results. Adding a Google Places listing is one of the easiest ways to increase traffic to your website (and to your restaurant).
Watch this short video for a quick intro to Google Places.
It takes just a few minutes to create your listing—and it’s free.
In your Google Places listing, you can include photos and videos as well as custom categories to highlight your delivery area, coupons, and specials. In the Google search results, when someone in your trade area searches for a pizza-related search term, your local listing, complete with map, hours, and whatever other information you provide, will appear above non-local content in the search results.
Getting started is easy.
In a few minutes on Google, I found a wealth of information, tips, and step-by-step instructions for creating a listing. I even created my own user profile to add reviews of some of my local restaurants. Like Yelp and Urban Spoon, your Google Places listing provides another place for customers to recommend your restaurant online, providing valuable feedback for potential new customers—and it puts this information at the top of the search results when locals search.
You can also use Google Places to post public responses to reviews and feedback by other Google users. This is a great way to show your service chops by responding quickly to complaints and graciously to complimentary reviews. Encourage reviews: set your POS to print an invitation to to comment on Google at the bottom of your customer receipts. When a customer compliments you, ask them to write a short review online.
Local customers are already searching for the products and services you offer so why not make it easy for them to find you with Google and Google Maps?
Visit Google Places and click Get Started to claim your free business listing. Whether you run a single pizzeria or dozens of restaurant locations, you can manage all your Places listings from a single account.
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