Restaurant POS and technology news, trends, best practices.

From the pizza POS experts at SpeedLine.

Real-life Applications of QR Codes in Restaurant Marketing

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Posted By Carmen McCombie on Monday, August 15, 2011

QR codes in restaurant marketing A few weeks ago, I posted an article on 5 Ways Restaurants are Using QR Codes to Drive Sales.

Leon McComish, a writer for Digital? Marketing? Blog! in the UK notes that Dominos Pizza’s digital marketing efforts, including QR codes, have contributed to an increase in brand loyalty of as much as 12%.

Dominos first introduced QR codes on their takeout menus. The code on the menu takes you to their mobile site, where you can browse the menu and order directly from your phone. Today, Dominos includes that QR code on all their flyers. On some flyer promotions, the QR code leads to the online promotion that is linked exclusively to the code.

In Columbia, SC, Dano’s Pizza owner Dan Scheel uses the two-dimensional squares to connect to customers on Facebook.

Kelly Coakley explains in an article on QRPath:

Dano’s QR code quickly links customers to a Facebook page where they can “like” the restaurant. Then they get e-mails with coupons or information about the pizza place. “It’s so flexible,” said Scheel, “You change it and keep it interesting every time they go on.”

Castaways Seafood Grill in Port Aransas, TX has used QR codes successfully on their menu, too, driving customers to a mobile-friendly website where they can learn more about the restaurant, view mouth-watering images of their dishes, choose to ‘tell a friend’, or request a coupon. The restaurant tracks results using PrintingCenterUSA to see exactly how the QR codes drive business.

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