ON POINT: The Restaurant Technology Blog

Restaurant POS and technology news, trends, best practices.

Restaurant POS and technology news, trends, best practices.
From the pizza POS experts at SpeedLine.

 


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10/24/2014 12:31 PM 

 

 

 

 

Posted By Carmen Vogel


5 ways restaurants are using QR codesQR (Quick Response) codes are showing up everywhere. But what are these barcode-like boxes? A QR code can be scanned with a smart phone, pulling up a block of text or immediately bringing up a web page. Consumers want immediate access to what’s relevant and QR codes give them that.
 
Traditional bar codes can only hold up to 20 numerical digits; QR codes can hold thousands of alphanumeric characters of information. Their ease of use, ability to hold more information, and capability to connect people with each other and link your print ads and signage with your website makes them a practical tool for small businesses. 
 
Today, people who use them appreciate the instant gratification. And those who don’t will be curious about how they work—which can open the door for conversation. You can use QR codes in a multitude of ways. Use them on your website for product information. Add QR codes to your print advertising to connect guests instantly with your online ordering site, and on your business cards to make it easy for people to add you to their contacts. QR codes can deliver offers, product details, event information, coupons, Twitter, Facebook, and blog IDs, and more.
 

So, what can YOU do? Here are a few ways restaurants are already using QR codes:

  1. Daily Specials. Creating a mobile friendly website displaying your specials for the day can drive traffic—and take a load off from your staff having to explain them repeatedly. It’s a unique way to display photos of your delicious menu items and bring back repeat customers with upcoming specials. Meet the Staff. Why not create a YouTube video introducing your staff to customers? It’s a great way to establish a family atmosphere with current and new customers.
     
  2. Take-Out and Delivery. A QR code on your print ads and menus makes ordering on-the-fly easy and convenient. With a click of a button on their phone, a customer can add your contact information to their phone or place a call. Add a mobile friendly link to your take out menu or web ordering site too. Point-and-order!

  3. Reservations. A new Smart Phone App, WalkIN, lets guests to scan a code before entering the restaurant with their name and party size and then be notified by their phone when they’re next on the list, and when their table is ready.

  4. Menu Nutrition Information. I am often looking for nutrition information when I eat out, and very rarely find it. By providing these codes on your menu, diners can easily review each item and decide whether they want to splurge a little on calories, or play it safe. Simply set up the code that directs them to a mobile-friendly site displaying all the nutrition information for your menu.

While QR codes have been slow to take-off in the restaurant industry, they are gaining momentum in 2011. Jump in and test the waters. Be one of the first to try these unique ideas, and watch your business grow!

Are you already using QR codes? Tell us how they’re working for you… 

 

 

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  • ScanNap Tuesday, January 03, 2012 at 9:47 PM

    Some really good information here, great post Carmen!

    With the explosion of smart phone sales and social media popularity, it is absolutely essential to include mobile marketing for effective restaurant marketing.

    Regards, Brock
    wwww.Scan-Nap.com

  • Andrew Samuelsen Friday, November 02, 2012 at 7:32 PM

    Our apps have mobile site & QR code support built in. Check out a fully featured, 30 day free trial at www.biglikco.com

  • Xintia Tuesday, December 18, 2012 at 7:21 PM

    Hi,

    I'm using airmenu on my restaurant to receive Orders from my customers. I just put an QrCode on the table and they can place the order.

    Airmenu web site is info.airmenu.com
    Xintia

  • Airmenu Wednesday, December 26, 2012 at 9:15 AM

    We have a solution which uses QR Codes for placing orders. Customers use their smartphone or tablet to scan the QR Code on the table and get immediate access to the airmenu restaurant page. There they get to choose what to order and their orders are immediately received at preparation areas. For example: orders for meals go to the kitchen and orders for drinks go to the bar... Besides it gives the opportunity for those who subscribe to do a marketing campaign and to have direct access to their customers e-mail address! Check it out: info.airmenu.com/en

  • Air Menu Wednesday, January 02, 2013 at 9:38 AM

    www.info.airmenu.com/en lets customers place orders with their devices. They can access the menu either through the restaurant's AirMenu profile or by using a QR Code reader. It is very easy for the owner of the restaurant to create the QR Codes and to manage all the orders through the web browser with AirMenu.

  • Books and Manuals Wednesday, June 26, 2013 at 8:38 PM
    re:
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    Leslie
    Marks Web
    www.imarksweb.org

  • Cindy Wednesday, June 26, 2013 at 9:07 PM
    re:
    Thanks for putting an effort to publish this information and for sharing this with us.

    Cindy
    www.gofastek.com

  • Pebbles Tuesday, August 13, 2013 at 9:15 PM
    re:
    My compliment on the way you discuss the subject. I'm impressed. Thank you for sharing this to us.


    Pebbles
    www.joeydavila.net

  • edupdf.org Sunday, June 15, 2014 at 9:03 PM
    re:
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    edupdf.org

  • mocsbar.com Tuesday, June 17, 2014 at 10:05 PM
    re:
    I like your post a lot! You should write some more on this!Great job coming with such terrific post!


    mocsbar.com

  • www.scoop.it Monday, August 15, 2011 at 5:28 PM
    via pingback
    5 Ways Restaurants are Using QR Codes to Drive Sales | On Point: | AniseSmith QR codes | Scoop.it

  • www.speedlinesolutions.com Monday, August 15, 2011 at 1:32 PM
    via pingback
    Real-life Applications of QR Codes in Restaurant Marketing |

  • www.speedlinesolutions.com Tuesday, July 19, 2011 at 11:44 AM
    via pingback
    Mobile Orders to the Point of Sale | On Point: The Restaurant

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    Related Posts

     

    Authors

     

    Jennifer WiebeJennifer Wiebe

    Executive Editor

     


    Carmen McCombieCarmen Vogel

    Managing Editor

      


     Lisa SiddonsLisa Siddons

    Contributing Editor

     


    Jay Daunheimer

    Contributing Author

     

    On Point is developed and maintained by SpeedLine Solutions Inc.

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