Restaurant POS and technology news, trends, best practices.

While my colleagues were kept busy talking with customers and prospective customers in the SpeedLine booth at Pizza Expo, my assignment was to roam the show collecting seminar notes, pictures, video, and free food samples (ok, I assigned myself that last one). After the show, I interviewed our booth staff. Read on for their impressions of what operators want in today’s POS systems. 

Maybe it was coincidence, but the restaurant operators I visited with at Pizza Expo today were all talking marketing. The questions ran the gamut from how to start a loyalty program to the best ways to integrate online ordering to how to share guest information from their POS, email club, loyalty program, and online ordering database.

Keep reading for more on increasing sales and profits by using the tools in the POS for effective marketing.

SpeedLine will once again be exhibiting at the International Pizza Expo in Las Vegas  next week . Will you be there? The largest and longest-running trade show serving the pizza industry is now in its 29th year. From restaurant operations and marketing seminars to the latest in restaurant technology—and delicious food to taste—Pizza Expo is the Big Show for pizza. Read on for more on the Big Show

What is the Multi-Unit Restaurant Technology show in Las Vegas? This week, it’s where you’ll find more than 500 restaurant chain executives, a small group of sponsor companies, and the staff of organizers from Hospitality Technology—all meeting up for three days of hands-on workshops and idea sharing, networking, and new technology demonstrations. Keep reading for more on MURTEC and the tech trends driving our sponsorship this year.

Last week, eThor announced a free social media marketing dashboard for SpeedLine users. In a new case study released this week, eThor shares the story of that solution in action at a small multi-unit pizza company in California. Nine months ago, looking for a new marketing approach to drive sales online, New York Pizza agreed to be the pilot location for a new integration between eThor and SpeedLine POS. Keep reading for more on how New York Pizza used the eThor toolset to increase online sales by 32%.