Restaurant POS and technology news, trends, best practices.

If you promote your restaurants online and don’t use video, you’re missing out. More than 4 billion videos are viewed on Youtube every day—and video ranks best on Google, in your guests’ Facebook news feeds, and of course on YouTube. Restaurant companies are creating their own video content, or engaging guests with Facebook contests to tell their brand stories online. Read on for reasons why video marketing could gain you visibility, brand loyalty, and new sales.

Every time a guest calls your restaurant, visits your website, or walks through your front door, you have a new opportunity to strengthen a customer relationship and build your brand. The only way to control your guests’ impressions of your business is to design the experience yourself. Have you thought about how your point of sale system can affect your brand? Read on for ideas on how you can use your POS to build your brand for the better.

With the recent changes to Facebook’s brand pages, restaurant operators have a new opportunity to leverage the potential in this social media platform to strengthen their brand presence online. Read on for ways you can use Facebook Timeline to strengthen your brand.

In a View from the Trenches guest post today, we have Wayne Rempel, owner of JP’s Pizza in Alberta, Canada. SpeedLine POS user and all around marketing guru, Wayne shares marketing best practices, and how he uses his SpeedLine POS to build sales. Read on for Wayne’s approach to building a marketing strategy from the bottom up.

Few things can grind a restaurant operation to a halt faster than a hardware or software failure at the point of sale. Reliable, responsive, quality support should top your list of must-haves when evaluating any restaurant technology solution. Great support keeps you up and running; poor support can cost you time, money, and business. Read on for things to look for when evaluating POS support programs for your restaurant.