Want to make more profit from your dine-in service? Turn tables faster. Dine-in profit gains tend to be proportional to improvements in table turnover. When speed of service improves the guest experience, everyone wins. Continue reading for a new Restaurant Operations Series article on using visual indicators at the point of sale to manage dine-in service performance.
You hand a receipt to every guest. That guest check can be more than a necessary evil: it’s an opportunity to engage, reinforce your brand, and stimulate further purchases, many times every day. An easy place to start is by branding the receipt with your logo. Look at the options your point of sale system offers for appending customer receipts with survey questions (or a link to an online survey) or a coupon offer. Some POS systems will allow you to target messages to specific customers: print loyalty point balances and reward coupons for VIP club members, bounce-back offers for first-time visitors, or surveys on random receipts. Read on for more ways to make the guest check pay.
It’s the dinner rush, and your phone lines are jammed: What do you do when your point of sale system goes down? Thankfully, system outages are uncommon, but doesn’t Murphy’s Law seem to apply here? If a power outage, aging hard drive giving up the ghost, or a simple user error is going to take down a system, chances are it won’t happen at a good time. And without support from your POS vendor, getting back up and running can be difficult and time-consuming. Read on for the top 5 reasons a support contract is vital to your business, and how you can take advantage of yours.
The point of sale system is the core of a restaurant information system. Without one, you’re flying blind. With a POS in place, you can take much of the guesswork out of planning, and give your business new tools to control costs and increase sales. Read on for 7 ways you can use your POS system to drive profits.
Your customers are your bread and butter, and while your food may be the initial draw, keeping them coming back takes more than the right menu. More than anything, customer service draws repeat business, and it doesn’t take a lot to impress. Read on for 6 quick tips to improve customer service--and repeat business.
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