Restaurant POS and technology news, trends, best practices.

If you promote your restaurants online and don’t use video, you’re missing out. More than 4 billion videos are viewed on Youtube every day—and video ranks best on Google, in your guests’ Facebook news feeds, and of course on YouTube. Restaurant companies are creating their own video content, or engaging guests with Facebook contests to tell their brand stories online. Read on for reasons why video marketing could gain you visibility, brand loyalty, and new sales.

It started with one small pizza store in a town of 1800 people in 1981. Now, more than 30 years later, Pizza Ranch operates 163 locations in nine states. The chain, and its franchisees, have made an investment in business information and management tools with SpeedLine POS. Continue reading for more on how Pizza Ranch uses SpeedLine to drive business results.

With the recent changes to Facebook’s brand pages, restaurant operators have a new opportunity to leverage the potential in this social media platform to strengthen their brand presence online. Read on for ways you can use Facebook Timeline to strengthen your brand.

In a View from the Trenches guest post today, we have Wayne Rempel, owner of JP’s Pizza in Alberta, Canada. SpeedLine POS user and all around marketing guru, Wayne shares marketing best practices, and how he uses his SpeedLine POS to build sales. Read on for Wayne’s approach to building a marketing strategy from the bottom up.

I had a call from a customer last week looking for help setting up a new loyalty program. There’s a lot to consider in building a loyalty program, but the best starting point is a good understanding of where your revenue comes from and how a rewards program can make you more. Read on for some new insights into building an attractive and profitable restaurant loyalty program.