You hand a receipt to every guest. That guest check can be more than a necessary evil: it’s an opportunity to engage, reinforce your brand, and stimulate further purchases, many times every day. An easy place to start is by branding the receipt with your logo. Look at the options your point of sale system offers for appending customer receipts with survey questions (or a link to an online survey) or a coupon offer. Some POS systems will allow you to target messages to specific customers: print loyalty point balances and reward coupons for VIP club members, bounce-back offers for first-time visitors, or surveys on random receipts. Read on for more ways to make the guest check pay.
Whether you invest in it or not, your brand has a life online. Beyond your own web site, people are reading and talking about your brand on Yelp, Urban Spoon, Google Places, and others. They are sharing their opinions on Facebook and Twitter and Foursquare. They may even be reviewing your food and service in their own blogs and other social networking sites. Read on for ideas on how to monitor and protect your brand reputation online.
The point of sale system is the core of a restaurant information system. Without one, you’re flying blind. With a POS in place, you can take much of the guesswork out of planning, and give your business new tools to control costs and increase sales. Read on for 7 ways you can use your POS system to drive profits.
For many restaurant operators, gift cards are primarily a holiday promotion. But gift cards attract new customers—and give an additional boost in sales, with average ticket size statistically larger than the value on the card. So they are worth some thought before and after the holiday season as well. Continue reading for 5 tips on promoting and selling gift cards year-round.
Restaurant marketing is a science experiment. Based on your understanding of your market, your product, and what’s worked for you in the past, you build a hypothesis—and then you put it to the test, trying different campaigns and offers, different methods, and measuring the response. A certain amount of trial and error is expected. But major marketing missteps can be costly. Keep reading to find out what not to do when marketing your restaurant.
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On Point is developed and maintained by SpeedLine Solutions Inc.