Started planning your marketing campaigns and promotions for summer yet? It’s coming up fast! Read on for promotional and database marketing tips to stay profitable this summer.
In Part 2 of a series for new independent and franchise operators, we’re taking a look at some common mistakes that are easily made, and what you can do to avoid them in your new restaurant. Read on for 7 tips to help you start things off right.
For any new restaurant owner, marketing your brand can pose a daunting challenge. With so many different roads to take, how do you get the best value without over-committing? Read on for Part 1 of our new operator series: Marketing tips for the new operator.
Getting a guest to walk through your doors can cost more than you think, especially when you consider the price of standard print advertising. If you rely too heavily on new business, it’s tough to turn a profit. By cultivating a regular customer base, you can lower the cost of achieving your sales goals—and drive free word of mouth advertising. Easier said than done, however. But did you know your point of sale system can help? Read on for ways your POS can help nurture the guests you already have.
Restaurants big and small are connecting with Twitter influencers to drive word of mouth recommendations and trust among potential customers every day. Are you? Read on for the top influencers in the restaurant industry today (great sources of ideas and information on what’s new in the business), and find out how you can find the Twitter influencers in your own city.
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