Customer information is marketing currency. By making a point to recognize your customers’ special days, you create a new opportunity for a purchase, as well as a word-of-mouth recommendation. Continue reading for more on birthday promotions and how your POS can track them for you.
Customer loyalty is the number one profit driver for independent restaurants, and an integral piece in planning for growth. In part 5 of our growth and expansion series we take a look at building customer loyalty, one guest at a time.
Your existing customers are your bread and butter, and marketing programs that target them directly will be more effective than virtually any other marketing investment. Read on for customer-driven marketing strategies and what you can do to apply them.
Perception is everything. Your brand is more than a logo, and it goes far beyond the colors you use in your decor and the images and fonts you choose for your advertising. Ultimately, your brand is the experience your guests come to expect from your restaurants. It’s their reaction to all the choices you make—from image to messaging to service and food choices. Growing your brand means considering the impact of all those business choices. Read on for part II of our Growth & Expansion series, on successful brand choices to position your restaurant company for growth.
Facebook, while a popular social media channel for restaurants, should never replace your company website. If you are hoping for more than just a passing glance at your business, a website is essential to get your restaurant business found online. Read on for why Facebook is not a stand-in for your website.
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