Restaurant POS and technology news, trends, best practices.

One of the frustrations with Facebook marketing is that the kind of visibility you once could get online for free now comes with a pricetag. In the past year, it has become much more difficult to get your brand page posts to appear in your fans’ news feeds. Probably the best way to improve your chances is via Facebook Promoted Posts. But how can you make them improve your guests’ engagement? Read on to learn how to use them, and how you can track your success.

The internet is the key to low-cost measurable marketing that helps you reach more customers with the right message - and drive sales in near real time. It’s the recipe you need to market profitably on the web, through social media, email and text. Read on for a simple workbook from our partner eThor, to map an online marketing strategy for your restaurants.

Customer loyalty is a critical success factor for any restaurant.  This has never been more apparent than in the past several years, where  you have had to fight harder for  a share of your guests’ limited disposable income. Read on for 7 ways to build guest loyalty.

Restaurants with online ordering sites are reporting significant revenue gains.  Restaurant operators are finding new ways to increase ticket size and order frequency online.  One of the most successful methods? Online bundles and deals. Continue reading for more on promoting meal deals on your online ordering website.

In a seminar at the International Pizza Expo this year, Dan Collier (PizzaMan Dan’s, Port Hueneme, CA) shared some pointers for marketing to reach parents through their kids. Read on for a selection of tips.