You hand a receipt to every guest. That guest check can be more than a necessary evil: it’s an opportunity to engage, reinforce your brand, and stimulate further purchases, many times every day. An easy place to start is by branding the receipt with your logo. Look at the options your point of sale system offers for appending customer receipts with survey questions (or a link to an online survey) or a coupon offer. Some POS systems will allow you to target messages to specific customers: print loyalty point balances and reward coupons for VIP club members, bounce-back offers for first-time visitors, or surveys on random receipts. Read on for more ways to make the guest check pay.
Whether you invest in it or not, your brand has a life online. Beyond your own web site, people are reading and talking about your brand on Yelp, Urban Spoon, Google Places, and others. They are sharing their opinions on Facebook and Twitter and Foursquare. They may even be reviewing your food and service in their own blogs and other social networking sites. Read on for ideas on how to monitor and protect your brand reputation online.
With the cost of fuel and insurance, most pizza and delivery operations today charge delivery fees to offset costs, and most find that customers are willing to pay the extra charge to continue enjoying the convenience of home delivery. Setting fees appropriately however, can be challenging. In the new release of SpeedLine 7, defining zones to set delivery fees accurately is easier than ever. Continue reading for best practices in defining zones and setting delivery fees.
For many years, one of the key advantages of the largest pizza and delivery chains over smaller multi-unit companies was their IT expertise. Enterprise data warehousing, central administration, and analytics helped these larger companies scale their business operations and manage rapid growth. Today, the best pizza point of sale providers are equipping chains of all sizes with enterprise reporting and management tools that help them react to market shifts and competitive situations with a new agility. Read on for another On Point favorite, Enterprise POS Drives Restaurant Profitability.
It’s the dinner rush, and your phone lines are jammed: What do you do when your point of sale system goes down? Thankfully, system outages are uncommon, but doesn’t Murphy’s Law seem to apply here? If a power outage, aging hard drive giving up the ghost, or a simple user error is going to take down a system, chances are it won’t happen at a good time. And without support from your POS vendor, getting back up and running can be difficult and time-consuming. Read on for the top 5 reasons a support contract is vital to your business, and how you can take advantage of yours.
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