All Entries posted in category How-To

Restaurant Online Marketing Strategy Checklist from eThor

Tue, 21 May 2013 16:35:36 GMT

The internet is the key to low-cost measurable marketing that helps you reach more customers with the right message - and drive sales in near real time. It’s the recipe you need to market profitably on the web, through social media, email and text. Read on for a simple workbook from our partner eThor, to map an online marketing strategy for your restaurants.

Restaurant Loyalty: 7 Tips for Building a Loyal Customer Base

Thu, 16 May 2013 15:28:42 GMT

Customer loyalty is a critical success factor for any restaurant. This has never been more apparent than in the past several years, where you have had to fight harder for a share of your guests’ limited disposable income. Read on for 7 ways to build guest loyalty.

Driving Online Sales: Bundles & Deals

Mon, 13 May 2013 17:46:24 GMT

Restaurants with online ordering sites are reporting significant revenue gains. Restaurant operators are finding new ways to increase ticket size and order frequency online. One of the most successful methods? Online bundles and deals. Continue reading for more on promoting meal deals on your online ordering website.

Smart Operators: Portioning for Healthier Menu Options

Mon, 06 May 2013 17:59:59 GMT

Healthy eating is increasingly driving restaurant selection. With new nutrition labelling requirements, more consumers are actively looking for healthier menu options. But healthy alternatives often also come at a price. Portion control is critical to ride this trend profitably. Continue reading for more on using your point of sale system to help control portions and food cost.

Online Ordering: How to Drive Traffic, Order Frequency & Ticket Size

Fri, 03 May 2013 15:13:05 GMT

Pizza and delivery restaurants are making more money with online ordering. SpeedLine POS users can choose from a number of fully integrated web and mobile ordering providers. Today two of those online technology partners, Real Time Ordering and Brygid Technologies, share tips on driving traffic, order frequency, and ticket size online. Read on for new ideas to improve profits with online ordering.

Battling the Fast Food Epidemic: Make your Restaurant Kid Friendly.

Thu, 18 Apr 2013 15:13:04 GMT

Convenience is the number one driver for busy families when choosing a place to eat. Fast food remains a popular choice, not only because of the convenience of the drive-thru, but because of the accessibility to menu choices for every age group. Read on for ways you can support family convenience in your restaurant to compete with the fast food chains.

Pizza Expo Day 1: On Controlling Restaurant Food Costs

Wed, 20 Mar 2013 05:49:43 GMT

A busy start to the International Pizza Expo today. Thank you to all the customers and prospective customers who visited the SpeedLine booth. We look forward to this annual opportunity to see so many of you at once, show you what’s next in point of sale, and learn more about the new developments and challenges in your restaurants. Read on to here more about Pizza Expo Day 1.

eThor Study Guide: SMS Text Marketing for Restaurants 101

Thu, 07 Mar 2013 16:46:30 GMT

Text marketing has been a hot topic in the last year with restaurant operators. The one-stop marketing dashboard from SpeedLine partner eThor not only gives you the power to personalize deals and promotions, but to import customers from SpeedLine and push mobile orders direct to the POS. Continue reading for the last guest blog in this 3-part restaurant marketing study guide from eThor: SMS Text Marketing 101.

Ethor Study Guide: Restaurant Email Marketing 101

Mon, 25 Feb 2013 18:16:07 GMT

Email marketing works harder with a deeper integration to the POS. The one-stop dashboard SpeedLine recently introduced to users from Technology Network partner eThor gives you the power to build email marketing campaigns and fully customize them to the customers in your online ordering and point of sale databases. Continue reading for a how-to-guide on email marketing from eThor.

Beat the Holiday Blues with Gift Cards

Mon, 18 Feb 2013 21:56:54 GMT

Are your restaurant sales suffering from a case of the post-holiday blues? Gift cards can help smooth out the post-holiday drop in sales, because many are given in December and redeemed in the New Year. Read on for some tips on how to implement gift cards and what pitfalls to avoid.