Spend less on marketing, and see your sales rise dramatically. Customer database marketing is seven to ten times more effective than bulk mail. SpeedLine gives you the customer database and reporting tools you need to begin a successful customer marketing program.

Track all your customers with details on everything from club membership to email address and favorite menu items. You can recall their last order, include them in a frequent buyer program, or print labels for a special mailing to customers who haven't been in for more than three months. Use SpeedLine's mass email tool to email special offers, or export email addresses for targeted marketing to key groups of customers.

No time? Take advantage of our popular SpeedMail service to automate your direct mail program.

State-of-the-art coupon controls improve speed of service and coupon tracking. Choose to pop up applicable coupons automatically, or easily select a coupon from the Coupons screen.

Set up new coupons easily with the SpeedLine Coupon Wizard. Easily define rules for virtually any special offer—including size substitutions, restrictions by day, time, minimum purchase, order type (carryout only, for example), and more.

Flexible coupon rules help you protect profit margins. For example, you can make a coupon exclusive, restrict certain coupons to require a manager's override, or set up the system to prevent employees from discounting key items such as alcohol.

Drive sales of specialty items and high-margin extras with automated upselling prompts. The key to making more money through suggestive selling is to say the right things at the right times – consistently, on every order. Prompts and enforced modifiers help your customer service staff to do just that. You can even define multiple pop-up prompts to appear in sequence, guiding your order-takers through the sale.

According to the U.S. Federal Reserve, an estimated 20 million customers will spend $72 billion on gift cards in 2006. And the number of users is expected to double by 2008.

Not only that: People feel freer to spend when they pay with a gift card, prompting higher ticket spending and incremental sales. SpeedLine supports gift cards, allowing you to take advantage of these new trends in gift card spending.

Your customers are gold. Keep them coming with SpeedLine's loyalty tools.

It's easy and it's free: improve customer service and increase sales with customizable prompts that will help your order takers reward frequent customers with extra-special discounts; welcome back customers who haven't ordered in a while; print coupons automatically on tickets for new customers, and so on.

Studies have shown that customer satisfaction goes up measurably when customers receive a survey from a company, even if they never respond. Print Customer Satisfaction Surveys on random receipts to evaluate — and promote — customer satisfaction.

The SpeedLine Challenge is a free, marketing-focused, continuing learning program open to all SpeedLine customers. The Challenge provides participants with complete strategies for using SpeedLine to increase sales and profits. When you sign up, you receive a new strategy by email every few months.

To learn more about the SpeedLine Challenge, click here.

Ilana Oliveira Teles from Mozzarella Di Bufala has implemented some of the Challenge's strategies in her marketing program with excellent results.

Read about Mozzarella Di Bufala’s monthly promotions and innovative coupons.

SpeedMail is a full-service database marketing program that lets you automate weekly postcard mailings to high-impact customer groups.

The program offers a lot of flexibility: plan weekly mailings with customized coupons to any segment of your database. Once you're set up, the program takes less than two minutes of a manager's time each week. Our direct marketing partner, Mailmark, does the work for you and reports back to you with your results.

To learn more about SpeedMail, click here.

Receive a free issue of the SpeedLine Challenge and see how the right POS can help you increase sales.

Click here to request your free issue of Challenge now.