Looking for ways to make more money with SpeedLine? This is the place to start.

A full-featured pizza point of sale solution like SpeedLine is more than just a tool for taking orders. At its core is an extensive customer and order history database that you can use to increase sales to your most important customers: the ones you already have.

How big a difference can it make?

Chris Garcia is the owner of Frankie’s Pizza in Washington State. In his first experiment with a Lazy Customer mailing from his SpeedLine database, his redemption rate was 75%!

Scott Davis, Pizza Ranch franchisee in Iowa, spent $226 on a similar mailing—and saw $5300 in new sales in just 4 weeks.

And database marketing is only one of the powerful profit-building tools you’ll find inside SpeedLine.

The Challenge is a free, marketing-oriented, continuing learning program open to all SpeedLine customers. The Challenge provides participants with complete strategies for using SpeedLine to increase sales and profits.

Sign up here to receive all past Challenge strategies...and all future editions too.

“I think it’s a great service SpeedLine provides. We spend a lot of money on these systems, and it shows SpeedLine’s commitment to their customers AFTER the sale that they continue to educate us on how to maximize our POS system's potential.” –Paul Knaysi, Pablo’s Pizza

Each edition of the Challenge covers a new strategy for improving your marketing results with SpeedLine, including:

1. Customer mailings: recovering lost customers and increasing sales with easy, cost-efficient database marketing
   
2. SpeedLine at the point of sale: tools to build customer loyalty & increase order frequency
   
3. Inside Store Manager: tools to sell more
   
4. Stretching your promotional budget with e-mail marketing
   
5. Planning to sell more: upselling with SpeedLine
   
6. Smart promotion: proving the ROI...before you spend the money
   
7. Profitable pricing
   
8. Database Marketing, Part 1: The skinny on coupons
   
9. Database Marketing, Part 2: Offers that work
   
10. Designing Coupons: Inside the SpeedLine coupon wizard
    
11. What You Don't Know: Customer Surveys
12. Where do your sales come from? Mapping your customer database
13. Beyond mass email - Targeted database e-marketing
14. Planning for Marketing
15. Online Ordering - Is it for you?
16. Back to School: Planning Ahead with Fundraisers

Read the Season 1 Wrap-Up

If you’re interested in learning about any of these strategies, sign up for the Challenge, or email Jennifer Wiebe (toll-free 888-400-9185 if you’d rather call) for more information.

Been meaning to start database marketing on a regular basis — but having trouble finding the time? Try SpeedMail: a new, no-hassle database marketing service, exclusively for SpeedLine users.

Learn how to automate weekly postcard mailings to high-impact customer groups, and sell more pizza with SpeedMail.

Sign up for SpeedMail now.

Check out the Marketing Tips page for more profitable ideas.

Other Great Pizza Marketing Resources on the Web

	On PizzaToday.com, check out these articles: All Bases Covered - article on customer database marketing includes interviews with SpeedLine customer Jon Moss, Brand Director of Pizza Ranch, and with SpeedLine Marketing Manager Jennifer Wiebe The Power of 10
	On Pizza Marketplace.com, check out these articles: POS Systems Make Marketing Easy School Fundraisers Pay Dividends Pricing and Perceived Value Making Menu Pricing Easier and More Profitable Nothing in the Pizza Business Generates Real Cash Like Marketing ‘Lazy’ Customers Will Turn a 180 on the 30/60/90 Plan POS Systems are Marketing Machines Capture Customer Data, Add Marketing Value Search the site for “MARKETING:” for more helpful articles.
	PMQ articles by SpeedLine marketing manager Jennifer Wiebe: "Coupon Secrets": Top-performing coupons and tracking methods “Won’t You Be My Customer?" Article on community-based marketing features in-depth interviews with SpeedLine customers Scott Davis of Pizza Ranch and Bulldog Marketing and Nader Chafchak of Hungry Howie’s. “POS Inventory: Your Prescription for Control” I know, this doesn’t really have anything to do with marketing. But it was written by our marketing manager and includes an interview with SpeedLine customer Mark Murr. It’s an article on inventory control software: what it is, who needs it, and what it can do for you. (If you’re interested, also check out the transcript of the inventory software chat session that Jennifer hosted on PMQ.com.
	On the PMQ site, check out: The Credibility Pyramid: Tapping into the power of believable marketing Figaro's Dances to a Different Tune- an article on a SpeedLine customer, Oregon-based Figaro’s Italian Pizza Bill York’s Idea Forum The Think Tank discussion forum Pizza Power — industry statistics Chat archive - some great ideas from Tuesday Night Chat sessions - check out the Sept 28-04 guerilla marketing chat with Jeff Slutsky.
	Looking into direct mail? Extensive and very helpful how-to instructions and resources from the US Postal Service... Also check out this Pizza Today article on customer database marketing: "All Bases Covered." Includes interviews with SpeedLine customer Jon Moss of Pizza Ranch and Marketing Manager Jennifer Wiebe
	Check out this extensive collection of marketing tips and proven ideas from restaurateurs across the country on the Stanislaus site.
	Order postcards or printing and direct mail services online from eimpactusa.com CFM Concepts MyPizzaPromo VistaPrint